While Robert Bradford has taught some of America’s leading organizations to be more profitable, he is extremely playful and interactive with his audiences. Whether he’s doing a 30 minute talk or a two-day seminar, Robert’s audiences are always engaged. He punctuates many of his hard business truths with engaging humor and relevant stories.

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Robert Bradford has helped his clients increase their profits by billions.

Imagine what he can do for you.

If you want a dynamic, entertaining program stuffed with hard strategic content, Robert Bradford is the perfect choice.

What makes Robert Bradford different is rather than just reading about strategic planning, he has done it hundreds of times with some of America’s fastest growing organizations.

In 20 years of work with companies in a wide range of industries, Robert Bradford’s Center for Simplified Strategic Planning has developed a process which goes beyond the tired old cliché’s of strategic planning to deliver real, measurable results. The Simplified Strategic Planning process includes cutting edge topics such as islands of profit, zones of competency and the margin saddle.

Because Robert has both taught and done strategic planning for 20 years, he is capable of delivering anything from impactful keynotes to 1 and 2-day workshops. These full-day workshops can be an additional fundraising opportunity for your association. Robert Bradford has been presenting workshops for Michigan State University since 1987.

Contact Robert Bradford, CSP

(734) 665-2971
2219 Packard Road #13
Ann Arbor, MI 48104


“Your speech was full of great, useful stuff!”

– John Seeger, Precision Metalforming Association

“Robert delivered an interactive, hands-on learning workshop tailored to the specific needs of our industry.”

– Tracy Hirsch, Association for Manufacturing Technology

“Robert Bradford was one of the best programs we’ve ever seen, with unique information that we could use right away”

– Kirstin Carey, President, Mid-Atlantic Chapter National Speakers Association

“The best custom program we’ve ever had…”

– Marilyn Rogers, Northwest Airlines

“Strategic Planning is about doing the right thing in the right place at the right time. Would you rather do that, or just perform well tactically?”

“Beyond sharing his wide-ranging technical abilities with us, he has also brought a tremendous amount of energy and enthusiasm to the strategic planning process each year. He is able to distill his experience working with a variety of companies in very diverse industries into very clear examples, pertinent anecdotes, and humorous tales of what works and doesn’t. Both my team and I enjoy working with him very much.”

– Joseph M. Perrotto, President and CEO, DR Power Equipment

“I would like to commend you on your presentation of the Simplified Strategic Planning Seminar. The materials and course outline was excellent and your enthusiasm for the topic matter really showed. Furthermore, your presentation of the material was simply excellent with valuable insight and resources. I found the program to be very useful and presented in a manner that it can be applied right away. The seminar had a wealth of relevant information and your dynamic speaking and presentation skills were superb.”

– Sung Moon, Controller/Cost Accountant, Kamax, L.P.

“Due to his skill as a facilitator, his thorough knowledge of the Strategic Planning process and his constant challenging of our ingrained thinking, we have accomplished the most comprehensive and useful document on how to be more focused and has allowed us to increase market penetration from which we have gotten a much higher than average return.”

– Maynard F. McLaughlin, President, BreadLoaf Corporation

“The Simplified Strategic Planning seminar that I attended has been important in providing the framework and process we use for strategic planning. You were very effective at providing insight related to everyday business activities and how companies benefit by applying the principles taught in this seminar. You make the course interesting and fun through your enthusiastic approach, and your passion for teaching the content was evident.”

– Rick Moreno, Vice President of Administration & Strategic Planning, Little Caesar Enterprises, Inc.